Sales Funnels Glossary

A method of comparing two versions of a marketing element to determine which one performs better.

A marketing framework describing four buyer stages: Attention, Interest, Desire, and Action.

A prompt that directs the prospect to take a specific next step, such as signing up, downloading, or purchasing.

The percentage of customers who discontinue their relationship with a business during a given time period.

The percentage of visitors or leads who complete a desired action, such as signing up or purchasing.

The average total cost of converting one prospect into a paying customer.

Recommending complementary products or services to an existing customer to increase total revenue.

The projected total revenue a business expects to earn from a customer over the entire relationship.

An automated series of emails or messages sent on a predetermined schedule to nurture leads progressively.

The loss of prospects who exit the funnel before completing the desired conversion at any stage.

A standalone web page with a single focused goal designed to convert visitors through a specific call to action.

A potential customer who has shown interest in a product or service by providing contact information or engaging with content.

The process of attracting and capturing potential customers through content, ads, events, and other marketing strategies.

A free resource offered in exchange for a prospect's contact details, such as an e-book, checklist, or webinar.

The process of developing relationships with leads through relevant, personalized communication over time.

A methodology for ranking leads based on their perceived value and readiness to buy, using behavioral and demographic data.

A lead who has engaged enough with marketing efforts to indicate interest but is not yet ready for direct sales outreach.

The act of a prospect voluntarily providing their contact information and granting permission to receive marketing communications.

A digital advertising strategy that serves ads to users who have previously visited a website or interacted with a brand.

A model representing the stages a prospect passes through from awareness to purchase and beyond.

A lead that has been evaluated and deemed ready for direct engagement by the sales team.

Dividing an audience into distinct groups based on shared characteristics to deliver more targeted and relevant messaging.

A low-cost introductory product designed to convert a lead into a first-time buyer and build purchasing momentum.

Encouraging an existing customer to purchase a higher-tier or more expensive version of a product or service.

A sequence of products or services at increasing price points, each delivering greater value and moving customers up the revenue chain.